What a “project” agent changes#
There are three classic ways to get a business website: have an agency or freelancer build it, build it yourself with a page builder, or go without. The first takes budget and back-and-forth, the second takes time and some technical comfort, the third costs you clients.
Future Agent offers a fourth way with its “project” agents. A project agent doesn't run on a schedule like other agents: it builds a hosted deliverable, in this case a website, shows it to you in the conversation, applies your changes, then keeps it online. The conversation is your only tool: no editor, no drag and drop, no code.
This tutorial walks through each step, from the first sentence to a live site on your own domain name.
Before you start: gather your material#
The agent writes the copy and lays out the pages, but it can't guess what your business does. Ten minutes of prep is enough:
- Your business in two sentences: what you do, for whom, where.
- Your services: a list, with a few words on each. Prices if you want to display them.
- Your contact details: address, phone, email, opening hours, service area.
- Your proof: photos of your work, your real certifications or accreditations, customer reviews you've already received (with their authors' permission).
- Your visual references: your logo, your colors if you have them, one or two websites whose style you like.
One important point: the agent won't invent reviews, references or figures. If you don't have customer reviews yet, the page won't show any, which beats fake testimonials.
Step 1: Describe your site in the chat#
Open the home page and describe what you want. You can also start from a library template, such as Business website, Restaurant website with booking or Accounting firm website: the brief is then pre-filled and the architect only asks questions specific to your business.
Sample description:
I want a business website for my plumbing and heating company in Leeds (2 employees, 15 years in business). Pages: home, emergency repairs, boiler and heat pump installation, bathrooms, our work, contact. I want a clearly visible call button on mobile and a quote request form. I'm Gas Safe registered and MCS certified for heat pumps. Clean, reassuring style, navy blue and white. My job photos are attached.
The architect will then ask a few questions: your exact service area, your hours, the address that receives form submissions, whether or not to show indicative prices.
Step 2: Explore the preview#
The agent builds the site and shows it to you directly in the conversation, as a clickable preview. You can move between pages, test the form and check how it looks on mobile.
Take the time to check:
- Accuracy: contact details, hours, services, certifications. This matters most.
- Readability on a phone: most visitors to a tradesperson's site arrive on mobile.
- The path to contact: how many taps does it take to call or request a quote?
- The tone of the copy: is this how you talk to your customers?
Step 3: Request changes#
You ask for changes in one sentence, as you would with a designer:
- “Replace the home page photo with the one of the bathroom with gray tiles.”
- “Add an ‘Areas we cover’ section with the list of towns.”
- “The emergency repairs page is too long: keep three paragraphs.”
- “Put the phone number in the header, in large type.”
Before any payment, the initial build and two preview revisions are free. That lets you judge the result for yourself. Group your feedback in a single message: one revision can include several related changes.
Step 4: Put the site online#
When the preview suits you, you launch the project. Hosting is a monthly subscription, priced according to the type of site and quoted before payment. As a benchmark, a business website of a few pages costs between €29 and €49 a month on the base tier, which includes 10 revisions a month. Benchmarks for online shops and apps are on the pricing page.
The site is then published at a Future Agent address, immediately viewable and shareable.
Step 5: Connect your domain name#
To make the site answer on your own address (for example www.durandplumbing.co.uk):
- If you already have a domain, the architect tells you which DNS record to create at your registrar (Namecheap, GoDaddy, IONOS…). It's usually a CNAME record for “www.” Once the change has propagated, the site answers on your domain.
- If you don't have one, the agent can suggest available names. A domain is never purchased without your explicit authorization.
DNS propagation takes anywhere from a few minutes to a few hours. If you're not comfortable with these settings, simply pass the instructions on to whoever manages your domain.
Step 6: Keep the site alive#
A business website that never changes ages fast: summer hours, a new project, a new service, an exceptional closure. With a project agent, every change is requested in the conversation, from the website or from WhatsApp.
| Tier | Revisions per month | For whom |
|---|---|---|
| Essential (included) | 10 | Most business websites |
| Plus | 100 | Sites updated very often (menus, events, catalogs) |
| Unlimited | No practical limit | Heavy use |
When you approach your quota, the architect may suggest the next tier up; you're free to decline.
What kinds of sites can you build?#
The library includes around thirty website templates ready to adapt. A few examples:
| Business | Template | Highlights |
|---|---|---|
| Tradesperson, service SMB | Business website | Services, past work, quote form |
| Restaurant | Restaurant website with booking | Menu, hours, reservations |
| Healthcare practitioner | Medical practice website | Practical information, appointment booking, no medical advice |
| Product launch | Launch page | One page, one promise, one sign-up |
| Creator, freelancer | Portfolio | Project gallery, bio, contact |
| Small producer | Producer mini-shop | Short catalog, ordering |
Best practices for a site that actually works#
- One page per important service. A “Heat pumps in Leeds” page answers a specific search better than a list of services on the home page.
- Practical information at the top. Phone, area, hours: visitors should find them without scrolling.
- Real photos. Your jobs, your team, your premises. Stock images inspire less trust.
- Complete legal information. Depending on your country, business websites must display certain details: in France, a legal notice page (company identity, contact details, host); in the UK, your company's registered name, number and office address. Ask the agent to add the page with your information.
- A form connected to an address you actually read. Test it after going live.
Well-phrased change requests#
The quality of a revision depends mostly on how precise the request is. A few examples:
| Vague request | Precise request |
|---|---|
| “Change the colors.” | “Replace the blue of the buttons with the green from my logo (file attached).” |
| “Add our reviews.” | “Add a reviews section below the services with these three Google reviews, showing the first name and date.” |
| “Do something for the summer.” | “Add a banner at the top of every page: closed August 4 to 18, emergency repairs still available on 07700 900123.” |
| “Improve the contact page.” | “On the contact page, put the map first, then the form, then the hours.” |
A precise request takes one revision; a vague one often takes two or three, which eats into your monthly quota.
What you actually get#
At the end of the process, you have:
- a live website that works on phones and computers, at a Future Agent address and then on your domain;
- a contact form connected to the address of your choice;
- maintained hosting, with no technical updates to manage on your side;
- a conversation dedicated to the project, where you'll find the history of every change and request the next ones;
- a project page in your dashboard, with its subscription and revision quota.
The site counts toward your plan's storage, like your other files. A business website takes up a very small share.
Connecting the site to your other agents#
The site can become the starting point for other automations. Requests received through the form can feed a shared table, which a qualification agent reads to prepare a summary of each request, and which a quote follow-up agent then tracks. Reviews you receive can feed your social media posts. For an overview of what's possible, see the features page.